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Understanding Michael Porter: The Essential Guide to Competition and Strategy by Joan Magretta

Understanding Michael Porter: The Essential Guide to Competition and Strategy Joan Magretta ebook
Page: 256
Format: pdf
ISBN: 9781422160596
Publisher: Harvard Business Review Press

From a business perspective, the most common description of strategy seems to be tied to Michael Porter's 5 forces that shape strategy. Understanding Michael Porter: the Essential Guide to Competition and Strategy. Guide to Competition and Strategy'. All they promote are meaningless slogans. Understanding Michael Porter: The Essential Guide to Competition and Strategy. Here's another good video talking about competitive strategy. Michael Porter said it very well: "Competitive strategy is about being different. The Blake Project, the brand consultancy behind Branding Strategy Insider, delivers interactive brand education workshops and keynote speeches designed to align marketers on essential concepts in brand management and empower them to release the full potential of the brands they manage. Some people would view this as a set of tactics, but understanding HOW to overcome barriers (and the required assumptions) is still about understanding the constraints and the conditions for success. Many companies just don't understand this. The essence of strategy, says Porter, is choosing what not to do. Strategies provide a structure to guide actions and decisions. If you ever thought that you understood what Competition and Strategy are about, then think otherwise.